Let's think Whole Foods, Xbox, Olive Garden, Starbucks. The Color Green has become a common marketing color in the past ten tears, because of a major shift in culture. The color green tends to symbolize health, power, nature, and a sense of tranquility.
When we think Whole Foods, Fresh Market, Fresh Thyme, they all have two things in common: health food, and the color green. In a sense, the color green has grown to promote many ideas and beliefs. It has even become the name of many movements in order to promote human and world health. We can see these movements, both in these stores, as well as in the chain "Starbucks" which has a common reputation for establishing a sense of harmony among the world and different cultures.
While the colors above represent a huge segment of marketing, they are only half of the pallet in which a marketer might use. Next week we will cover the other half of the pallet, and we will follow that up by noting how these colors work together in multicolored logos.
If you are currently in the process of choosing your company's colors, let the marketing minds of Mars Hill Marketing help you choose the right look to best describe you and what you have to offer. Contact Us Today