The world of social media awoke a whole new type of marketing as many companies began to utilize brand ambassadors. So what exactly is a brand ambassador and how can it enhance your own marketing?
A brand ambassador is a person who represents a company and markets it through positive word of mouth. This person will likely embody the brand in which she endorses. This is most common on social media for clothing brands, but can be effective for a variety of products. The ambassador will likely post a picture of herself with the item, along with a short praise of the brand. In result she shares a trustworthy opinion to all of her followers.
So why would a brand ambassador be a positive addition to your marketing strategy?
Positive Word of Mouth
Humanize Your Product
Cost Effective Marketing